#27: Don Schneider—How to Create a Big Brand (Even On a Small Budget)
The StoryBrand Podcast
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Is the Internet a Good Idea?
The internet has allowed people to go off and seek out what they already believe. The news is so partisan, you can't ever hear anyone agree on anything. Every single thing we do is part of our story. As a brand this goes back to the indian job's box: Everything is part of your story. You have to be so cognant of that it's a little bit scary.
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