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2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

GTM Live

00:00

The Man-Gen

The man-gen is not going to necessarily move the needle heavily on its direct revenue contribution, but it does gradually move the needle. So being able to define those touch points and show how they contribute to revenue as part of the greater journey is probably the key to solving that problem. Joshua Giardino has a lot of great insight to this.

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