An Athleisure Brand That's Defying the Odds
Bloomberg Businessweek
00:00
Uber and Lyft
The Uber and Lyft story is they entered these markets as disruptors. In many places including New York City just decimated the incumbents, the taxi industry. Now we're at a place where you're getting into one of these cars to get back from the airport. It's costing so much more than it ended up costing a yellow cab. I think Uber has come out at the forefront of this now that they've had to contend with this in Europe.
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