The Insane Power of Pricing, Brand and Psychology
eComFuel Podcast
00:00
How to Set a Price for a Beta Launch
Andrew Keen: Most people, almost everyone I would say is terrified about raising their prices. They feel it's going to implode their business. You raise them despite a lot of opposition from people publicly on your Facebook ads and things like that kind of berating you for charging so much. He says he took the acclimate slowly approach by starting at 30 pounds then moving up as sales grew. The best analogy he can think of is "I don't know if you ever like try to swim in a freezing cold swimming pool"
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