Why firefighters often miss pets

At CES 2026 Pepcom, Rescue Retriever introduces a pet safety system designed to help firefighters locate and save animals during house fires. Ryan Tussing and Rusty Tussing (Founder and CEO respectively) explain how the system combines a reflective window decal, a silent strobing smoke detector placed near where pets hide, and a collar-mounted FireTag (that also can hold an AirTag). Together, they guide first responders and even neighbors directly to pets in smoke-filled emergency situations.

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