Ep 8: Tangible mail: the key to unlocking digital brand growth
Mail Unleashed with Rory Sutherland
Intro
Rory introduces Mail Unleashed, the show premise and today's guest, Nishma Patel Robb.
Why would a digital giant like Google use direct mail when their entire world is online?
In this episode of Mail Unleashed, Nishma Patel Robb, Founder & CEO of The Glittersphere, explains how brands can avoid becoming one dimensional with mail.
Together, Nishma and host Rory Sutherland talk about:
- How mail allows you to get creative
- How Nishma used mail to build Google’s brand
- The future role mail can play in helping brands reach new audiences
- Mail’s tactility can hold customer attention
Plus, you’ll hear from both Nishma and Rory on why mail’s powers can’t be ignored.
00:00 Intro
00:41 Welcome to Nishma
01:52 Why would Google use direct mail?
06:10 Why using physical media can give digital brands a bit of life
07:49 Two main challenges for marketers: short-term ROI measurement and sustainability
08:41 Nishma discusses the Google direct mail online child safety campaign
11:39 Nishma’s plans for using mail at The Glittersphere to reach new communities
15:15 The evolution of direct mail. What does the future hold for this marketing medium?
16:44 Why all young creatives should visit The History of Advertising Trust
17:34 Outro
Nishma is the founder of Glittersphere and former Google UK Brand Chief. She empowers ambitious women to build influence with visibility, clarity, and Authentic Intelligence.
A global speaker and brand strategist, she helps leaders show up with authority, in rooms, on stages, and beyond social.
Follow Nishma.
LinkedIn - https://www.linkedin.com/in/nishmapatelrobb/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode.
Website - https://www.marketreach.co.uk/mail-unleashed/nishma-patel-robb-the-glittersphere
YouTube - https://youtu.be/KYfcEplYQtM
Curious about the power of mail in your marketing mix? Follow us for fresh inspiration and real-world examples that show how mail delivers impressive business results. ⬇️
LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/
X - https://x.com/MarketreachUK
Facebook - https://www.facebook.com/p/Marketreach-100057126832884/
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