Thanks to a record-breaking Netflix film, K-pop has had a breakout year, and it’s creating some unusual investing opportunities. Michael Thompson speaks with Stefan von Imhof, co-founder of alternative investing community fund Alts.co, about how K-pop is manufactured for global success - from government-backed cultural strategy to “idol incubators” that scout and train teenagers for years. Stefan explains just how big the business has become, why even a fictional K-pop group can top the Billboard charts, and how investing in music publishing rights works.
This is Fear & Greed's summer series - all-new short episodes every day, with regular news back from January 12. All information is general in nature. If you want to invest, we recommend you visit a financial advisor who can tailor investments to your needs
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