Refocus on total cost of ownership

Modern work trucks have become very advanced, and OEMs' strategies to manage those trucks even more advanced. Ford Pro's Eric Rice, general manager of U.S. fleet sales, details the industry's latest trends: driver assistance, predictive maintenance, the technician shortage, and more.

Timestamps:

• 02:23 - Total cost of ownership
• 07:35 - Advanced safety tech
• 11:35 - The technician shortage
• 16:30 - Machine learning for actionable data
• 18:30 - Race to zero downtime