What Is the Big Fuss About Universal Analytics?

SEO guru Jake Wallis talks about Google Analytics 4.0 and how it's different from the old one. He says new system is a better product along so many different dimensions. Wallis: Some people are saying, oh, I'm jumping ship. But for new adopters and analytics, any analytics, it is a much better system.

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The cutoff for updating your Google Analytics account from Universal Analytics (UA) to Google Analytics 4 (GA4) has come and gone at the beginning of this month.

Did you update in time?? If not….what does that mean for your reporting? What about your clients’ analytics?

Google automatically updated accounts, right? Right?? 😟 Whether your GA was updated automatically or not: Do you need to do anything?

Get ready to decode the mysteries of Google Analytics 4 in this episode of Divi Chat. Joining the panel is SEO whiz David Zimmerman of Reliable Acorn and Curious Ants, an incredible resource for learning more about SEO.

We’ll be tackling all the burning questions you have about GA4.

Is it too late to implement? Do Google updates happen automatically? What are the key differences between GA4 and Universal Analytics? We’ve got you covered! We’ll discuss the best practices for transitioning to GA4, and why it’s important.

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