Rethinking Homo Economicus as Gendered

What Is Swiftynomics—and Why Does It Matter?

Taylor Swift didn’t just break records—she broke the way economists think about the economy. Because if one artist can reshape entire cities overnight, what else are we missing?

This week, economist Misty Heggeness uses the “Swift effect” to expose a bigger problem: the models we rely on weren’t built to see women’s power, unpaid care, or culture as real economic forces.

What would change about our economy if we actually counted women’s work—and treated culture as real economic power?

Misty Heggeness is an economist and the author of Swiftynomics: How Women Mastermind and Redefine Our Economy, which uses Taylor Swift and broader pop culture as a lens for examining women’s economic power, labor markets, and the persistent blind spots in mainstream economic thinking.

Social Media:

mlheggeness

@m_heggeness

Further reading: 

Swiftynomics: How Women Mastermind and Redefine Our Economy

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