Peloton kicks into high gear
The Hustle Daily Show
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Investing in the Essentials of Your Business
Soik: I think they're moving kind of off that luxury pedestal. So re vamping the bike to allow for self assembly. No longer a luxury product. People are putting it together. You know, they're partnering with amazon. It's not this kind of fully controlled pelaton experience any more. They are talking about offering kind of like a premium ap experience where people will be able to access pelaton classes,. For some classes, for free, using other equipment. But ultimately, i think their looking at that is kind of what they want to double down on - fitness and hardware.
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