TikTok's Promotional Power and Song Lengths

Who makes a living from the music industry? In Music Technology Panic Narratives Beyond Piracy: From Taping to Napster to TikTok (Anthem Press, 2026) David Arditi, an associate professor of sociology at the University of Texas at Arlington, looks at the history of technology in the music industry. This history illustrates the way the industry continues to profit even as artists struggle to make money. The book charts the development and evolution of listeners’ uses of formats and technologies, from cassette tapes and CDs through sharing to streaming, demonstrating how the record industry has initiated moral panics to stop threats to their profits. This is in a context where listeners and independent labels have found new ways to engage with music because of these same formats and technologies. An engaging and accessible overview of issues central to creative industries, the book is essential reading for anyone interested in contemporary culture.

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