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SYSK Choice: The Best Way to Change Minds & The Relationship of Humans and Technology

Something You Should Know

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Tide Detergent Pods - What Are You Saying?

People have the sort of anti anti persuasion rate, or almost like the spidy sense. And i think there's no clearer example of it than with tide pods. Young people were essentially challenging each other to eat tidepods. Telling people not to do something actually made the more likely to do it. Asking people to do something often has the same backfire effect.

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