LinkedIn can feel pretty soulless right now, with endless AI-generated posts and very little that actually sticks.
In this bonus episode, I chat with Cherie Clonan, founder and CEO of digital agency The Digital Picnic, about a different way to think about content that doesn’t chase reach or virality. We unpack her idea of return on intimacy, how she designs LinkedIn content across the funnel, why depth and resonance matter more than volume, and how she uses AI for idea generation and hooks without losing her human voice. By the end of this episode, you’ll have a simple lens to use the next time you’re wondering what to post and why.
Cherie and I discuss:
- What return on intimacy really means and why it changes how you create content
- How top, middle, and bottom of funnel content works on LinkedIn
- Why being someone’s saved post or screenshot matters more than impressions
- How to measure sentiment and depth when performance metrics fall short
- Using AI for idea generation and hooks without sounding generic or soulless
Key quotes
“Return on intimacy is what I crave, not return on investment.”
“Don’t ask how many people might see it. Ask whether someone would screenshot it.”
Connect with Cherie Clonan on Instagram and LinkedIn and check out The Digital Picnic.
My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/
Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber)
Instagram (https://www.instagram.com/amanthai)
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Visit https://www.amantha.com/podcast for full show notes from all episodes.
Get in touch at amantha@inventium.com.au
Credits:
Host: Amantha Imber
Sound Engineer: The Podcast Butler
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