The Insurgency of Founders

Most founders probably, again, from your stake-in-cheese place, which may be when it's a business. One of the great examples that probably most of your listeners would relate to easily and be therefore more efficient to use as an example is the case of Starbucks. The original coffee core of Starbucks was being castrated. You got those machines out. You got rid of the cheese sandwiches. You went back to the store format. You closed the bad ones. Thousands of stores. Huge cost to retrain all the baristas in the human connection. And you can even see now the products that are coming in are higher end forms of coffee,. cold press coffee, exotic blends of

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