The Importance of Segmentation in B2B Tech

Chris was asked to speak to the team at Recruitee for their Inspiration Session led by Anne Smink. They covered a wide range of insights on the process of switching from a Lead Gen to Demand Gen Strategy, including:

• SEO: What skills does a team need to level up or focus on to improve demand gen strategy, and how to measure SEO impact

• Product Launch: how to fit launching a product into Demand Gen Execution

• Managing Expectations: Short term versus long term goals and results 

• Finding Balance: if a team that tracks leads should forget lead gen altogether in favor of demand gen, or create a balance of tracking and maintaining some gated content

• Content Creation: how to utilize a two person team to effectively create and repurpose content 

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.