Use Scenario Marketing for AI Overviews

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Search habits are completely changing right now, and if you are not optimizing for Google's new AI overviews, you are going to be left behind. Jay Schwedelson reveals how tiny companies can easily beat massive brands in search results. Plus, find out why leading with future year trends is hurting your performance and hear a very important debate about movie theater candy.

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Best Moments:

(00:38) New data shows a massive chunk of all Google searches now trigger AI overviews

(01:01) Typing a question with eight or more words increases the chance of an AI overview by seven times

(03:37) Scenario marketing with long natural questions helps small businesses beat out huge competitors

(06:00) Why you must stop putting future year trends in your marketing materials by the end of March

(08:42) Project Hail Mary is a fantastic movie even if you do not usually like science fiction

(09:20) The upcoming Devil Wears Prada sequel is releasing a promotional popcorn bag shaped like a red purse

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206