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17 - You Don't Need More Leads | The Hard Corps Marketing Show with Casey Cheshire

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Do You Know if Your Lead Number Is Working?

When you put the measurement first, and it is actually preventing you from doing the thing t t your ing in the first place. We need to look at the effectiveness of channels based on the effective communication inside of the channel. And so if we're trying to scale our ability to communicate, like, i just want to be able to have your attention and for you to take away whatever i want to communicate to you. Then after that, it's up to you about what you want to do. So glass question on that, lhet's do it.

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