Is Your Business Measuring Success?

Companies that have a great thought leadership strategy or whatever term you want to use like and where are they publishing? They're publishing on LinkedIn. They're Publishing on a podcast. They're doing whether it's some form of physical virtual or hybrid Events and they might have their own community. Those are the places where people are I think do like where those things are being successful Like It's not about gated content. I don't I don't know like people can raise their hand like You all think that like you all read gated PDFs every day That's what I'm saying. Yeah, like I probably read one gated PDF for every million LinkedIn posts that I read Not it's