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How To Create Consulting Offers Clients Will Buy With Ash Maurya: Podcast #260

Consulting Success Podcast

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Getting to the Root Causes of Problems

In recent years, I have shifted our approach to being more discovery based and really validation based. So it is doing some of this back finding to understand what are customers struggling with today and then getting to those root causes. Before we pitch anything, we just want to truly understand the customer's state of being. And then when we go back to pitch or when we goes back to design a solution, you can very quickly anchor against what's broken.

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