Defining a Single Customer Persona

In this episode, #1 Bestselling Author, Mel Abraham continues the journey and drill further into defining our customers. After we have an idea of who the CORE market is, we need to figure out the identity and persona of the specific customer we are trying to serve.

Concept of and Defining the Customer Profile

An intimate relationship with customers will help us gain their loyalty. It will make them come back for our products with great support. They will also refer us to others. For this, we will have to:

Listen to customers: Focus on what they say and do. Learn what they are saying to others in different places. Follow their actions on places like social media. What we are trying to understand is their needs and frustrations. Participate in the conversation to get the insights to their actions.

Discover what they are looking for: Examine the features that they want. Identify the changes that they are looking for by going out there, creating a dialogue and mixing with them. Know what is liked and disliked about your products and services. The common gripes will help you to fix and tweak the things you provide.

Find what customers are seeing and hearing: It is beneficial to know about the information that reaches the ears and eyes of your customers from different media sources. Know everything that is being said about your products and stay a step ahead. Create products that will allow you to direct the communication.

Learn what is frustrating your customers: Gather information about the obstacles that are aggravating them. Do not speculate at all. Without pretending to know what customers want, learn their real aspirations and dreams. Elevate a step higher to fulfill their aspiration and give them something greater.

Understand what customers are thinking and feeling: People buy from us because they want to feel something. They are looking to get a benefit from the product. When you recognize them deeply, you will understand their pain and gain. You will be able to speak to them at a level that will create intimacy.

So, ultimately take the core market and define the ideal customer persona with great precision. Ask questions and get involved to understand what they are hearing and seeing, thinking and feeling. Put that all together and change the dynamics of your relationship with customers.

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ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic