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Crypto adoption is seeing brands like Gucci take center stage, say co-heads of Brevan Howard Digital

The Scoop

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What's It Doing in Web3?

Games were like the training wheels that have now been ripped off for the brands to come into Web3. Gucci alone has partnered with Roblox, the Sims, Pokemon Go, Animal Crossing, League of Legends. And I think it's really important to note that these brands understand that sometimes community culture storytelling comes before product and revenue. They also understand that they need to be in Web3 to meet their customers where they are.

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