On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make social commerce feel like real retail, how creators are evolving from marketing vehicles into platform storefronts for brands, and more. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, and Senior Analysts Carina Lamb and Minda Smiley.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-how-social-commerce-became-real-retail-channel-ai-shapes-how-people-buy-reimagining-retail
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