RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava
GTM Live
00:00
Don't Add, How Did You Hear About Us to Your Form?
Chris Walker: Don't add, how did you hear about us to your form? It's going to decrease your conversion rates. Refine Labs has done research and found no statistically significant difference when it's a required field versus an optional one. He says he'll be presenting that data in 30 minutes on his next episode of the revenue vitals podcast.
Play episode from 35:25
Transcript
