185 - Dark Social vs. Dark Funnel | Demand Gen Live S2 x47
GTM Live
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Is There a Better Way to Predict Revenue?
Waine, chris em i want to go back to your question around marketing, an attribution to to revenue. So are you suggesting that we stop measuring the value of marketing to some extent and take a leap of faith and invest in dark social? And then just watch the revenue come in and let or call it just happen. And basly, jus get comfortable eat with the attribution. Delta sa pos bas thears. The whole time wain was asking that question, i was smiling. This is a good one, because even in the way that you asked the question, it was about taking all the existing constraints that exist in company right now and trying to change to this.
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