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William D. Cohan on the Rise and Fall of GE

Masters in Business

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How Effective Was Jack Welsh as a Media Spokesperson?

CNBC's John Defterios and Jack Welsh both came up in the 80s and 90s. The media ratings for financial television are all off, regardless of which TV channel you're talking about. When some disaster happens, everybody turns to it. But that's more like a cross between ESPN 6, Australian Rules Rugby and the Weather Channel.

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