Are we headed down a recession path? If so, what happens to Google Ads during times of crisis?
On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don't want to be caught unprepared in the flood.
Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition's market share once the weak are dead and buried.
IN THIS EPISODE, YOU'LL LEARN:
- What happens to Google Ads during a recession?
- Should businesses stop advertising during a recession?
- The type of businesses that have a better chance of surviving a recession
- Reasons why businesses throw money at Google during a recession
- Desperate clients and why you should avoid them
- A recessive environment can be healthy for the economy
- How agencies can take advantage of a recessive environment
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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Mentioned in this episode:
https://www.activecampaign.com/
https://perpetualtraffic.com/advertise-with-us/
https://www.NEXTInsurance.com/perpetual
www.AdRoll.com/PT
