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208 - There's Never Been a Better Time to be a B2B Marketer | Demand Gen Live S2 x56

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Podcasts - A New Way to Communicate Clinical Data

When i was initially getting the podcast off the ground, i was managing a segment where we wwhere my segment was the children's hospitals. Most clinitians out there didn't know the clinical data exists because it hadn't been communicated well. We relied on salespeople to bring the per there and then have salespeople that don't arnt clinitians try g to explain clinical,. medical, scientific information to very smart, sophisticated people. And so when i saw what how our prospects pushed back when our salespeople tried o to communicate these ings, i said Wouldn't it be way easier if we took our most evangelist customers, that are medical physicians, their peers? Why wouldn

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