RV 51 - Explaining Dark Funnel, Influencer Marketing, Startup Mindset, and More! | Revenue Vitals Live #12
GTM Live
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How to Convince Your CEO to Get Out of the Lead Gen Box
If your strategy is primarily trackable or required to always be trackable then you're gonna have basically two groups where we're capturing demand from G2 affiliates High-intent search things like that and then we're gonna have lead gen. So it's not just like a blanket like stop all these things It's look at your data and then make educated decisions based on your data about what to keep going.
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