Tue. 11/15 – “An Excel File Full Of The Howling Of Ghosts”
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Nike's Virtual Sneaker Store and the Rise of Digital Collectibles
This chapter explores Nike's pioneering NFT strategy with the introduction of its virtual sneaker store, Dot Swoosh. It highlights the platform's features and Nike's successful investments in the metaverse, solidifying its leadership in the digital goods market.
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Transcript
