RV 43 - Creativity and Consistency in LinkedIn Messaging, (un)Gating Content, and More! | Revenue Vitals Live #8
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How to Evaluate Your Investments
Companies love to scrutinize new programs because it feels unfamiliar, but what they fail to do is scrutinize all this place where they already spend a lot of money. So we need a process to be looking at all of these investments and evaluating Whether we should start stop continue in each of them. And then it's about setting up the right KPIs and measurement like For this email list like it's probably most likely gonna have to be direct response.
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