What seems mundane today—walking into a supermarket, picking up goods, and paying at a checkout—was once a radical experiment. In our latest New Books Network episode, I speak with Andrew Godley about The Making of the Modern Supermarkett: Self-Service Adoption in British Food Retailing, 1950-1975 (Oxford UP, 2025), co-authored with Bridget Salmon, former archivist at J. Sainsbury plc.
This is a book about far more than shopping. It is a history of technology, management, urban planning, consumer behaviour, and how everyday routines were quietly transformed in post-war Britain. Drawing on rare corporate archives, Godley and Salmon reveal how supermarkets were not inevitable but carefully designed organisations shaped by strategic choices, technological constraints, and shifting consumer expectations.
In the conversation, we explore how self-service reshaped labour and productivity, why Sainsbury’s distinctive commitment to fresh meat helped define the one-stop supermarket, and how planning initiatives such as the New Towns and Abercrombie’s vision for London influenced retail geography. We also discuss early experiments with computerised ordering, the limits of technological modernisation, and what Sainsbury’s story can—and cannot—tell us about the wider evolution of retailing in Britain and Europe.
Finally, Andrew reflects on the surprises hidden in corporate archives and what the history of supermarkets can teach us about today’s transformations—from online grocery shopping to automated checkouts.
If you have ever wondered how the modern supermarket came to be—and what it reveals about capitalism, technology, and everyday life—this episode is for you.
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