187 - Marketers - You Don't Need More Budget | Demand Gen Live S2 x48
GTM Live
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The Attribution Facade
The problem is that attribution oft, where maybe you already have this perspective, but i'll help just get people up to speed. So all those three things match up to favoring review sights, s c o and s c m, an affiliate type of marketing on third party web sigts. And those ar the places that b to b companies still spend money, because they look at it purely on attribution.
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