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Former Searcher Opts to Franchise Instead

Acquiring Minds

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How Did You Find Your Way Into Business School?

Jacob Darden: I grew up on a farm in Middle Tennessee. My family has always been in business. After MBA, did a traditional consulting path and worked for a firm called BCG after business school. He says he didn't have the confidence to go and jump and do his own business. But friend of mine who was working at Wall Street said it sounded really cool so we took the plunge.

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