Inside the legal fight by Black women over hair relaxers
Reuters World News
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The Pressure on Women of Color to Straighten Hair and the Marketing of Hair Relaxers
This chapter explores the societal pressure faced by women of color to straighten their hair, examining the marketing tactics used by companies to promote hair relaxers and the impact of discriminatory beauty standards. It also discusses the historical presence of this issue in advertising, the movement towards embracing natural hairstyles, and legislation to address race-based hair discrimination.
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