[Cold open (Jake's wife was gifted an at-home lobotomy kit) ends at 03:43.]
This week, we sat down with Sharon Toerek, a legal expert who actually understands the agency world because she's been in it for decades.
Sharon broke down the "three legs of the stool" for agency protection: intellectual property, solid contracts, and regulatory compliance. We dug into the messy reality of AI risk management, specifically how your team's casual prompts could be breaching client confidentiality or creating copyright nightmares. It's kind of the "boring" operational stuff that determines whether you actually keep the profit you make.
We also looked at why your "one-page contract" might be leaving you wide open to employee poaching or lawsuits over stock photo licenses. Sharon explained why ownership of ad accounts and assets is a major trust hurdle for clients and how to use your contract to lead those tough conversations. If you're tired of "hoping" nothing goes sideways, this episode is a reality check on professionalizing your operation.
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MENTIONS IN THE EPISODE:
Check out Sharon's website:
https://legalandcreative.com/
Or find her on LinkedIn:
https://www.linkedin.com/in/sharontoerek/
Jake's MarTech article, Shannon gave feedback on agencies owning ad accounts:
https://martech.org/what-happens-when-ad-spend-goes-wrong/
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RESOURCES:
Want the tools and resources we recommend for agencies? Check them out here:
https://www.agencygrowthpod.com/tools
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