The Technology Prophet: Mind-blowing Insight and Media Theories with Marshall McLuhan
The Logos Podcast
00:00
The Future of Media
Professor McLuhan: Commercial sponsors are naturally more sensitive to the audience than anybody. The people of the west developed their visual point of view and acuity of vision along with Euclidean geometry, no other country in the world ever had Euclidean space except the country of the fanatic alphabet. But right hemisphere is simultaneous acoustic and this is very favorable to the corporate identity of Oriental men. There's no Euclide in the Orient; there's neither is there any individual identity, private identity in the Orient.
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