Scientology and Nixxiom

Nixxiom used a lot of psychology from Scientology, and it was so effective. They really sort of copied it, but didn't work out too well because the guys I think in prison for the rest of his life now, Keith Ranieri. The thing that they also had this thing called collateral, which was before moving on to the next level, which was called DOS, you you had to give collateral. And then when you were in this sexual thing, you couldn't say no, because then all of your family secrets would be revealed.