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RV E42 - Revisiting 2022’s Best | State of Demand Gen Live AMA

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Is Hubspot a Good Tool to Attribute?

The effectiveness of each of the attribution tools is declining by the minute. The million other tools that are trying to solve this in the same exact way and it doesn't work like Just want to clear the five of that people but yes their hubspot is one we we use their data. We don't see any meaningful difference Yeah, and I think where I'm getting stuck is clients or they get so stuck on that original source, right? So that's direct traffic that's We're getting search traffic or paid search. That's it. Bingo It's it's 80% of everything and so every business And we can't seem to move past that.

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