
Vegetable Shortening: Long Story Short
Savor
00:00
Crisco’s Origins and P&G’s Strategy
Anney recounts Procter & Gamble’s pivot to cottonseed oil, deodorization, and branding that launched Crisco in 1911.
Play episode from 24:43
Transcript

Anney recounts Procter & Gamble’s pivot to cottonseed oil, deodorization, and branding that launched Crisco in 1911.