Doubling Revenue and Cutting CPL in Half | Case Study
Perpetual Traffic
00:00
How to Create a Cold Call Campaign for a Coaching Program
The goal of the ad campaigns is to consume the content of the webinar or the lead magnet and book a call. So this sort of classic opt in trade for contact details funnel was working okay but it really, there was something missing here. We had to really rethink how we wanted to approach cold traffic to ultimately persuade them to book a call and then eventually join the coaching program. Here's an overview of funnel 2.0 sales page with an application, then there's a book a call page,. There's a shorter application page and then there's that chunky thank you page at the end.
Play episode from 08:12
Transcript
