Digital PR vs. Traditional Link Building

E980: There were some technical issues during the recording, but the information Alejandro shared was so FIRE, I couldn't deny it from the world.

Hope the technical issues don't get in the way of you enjoying this ep.

Alejandro Meyerhans joins the show to talk about how Google rankings actually work today. The conversation covers NavBoost, link graphs, user behavior signals, the Google API leak, and how AI is changing the way SEOs build tools and analyze data.

Alejandro explains how modern SEO is less about isolated tactics and more about understanding how different signals combine: backlinks, brand authority, user engagement, topical depth, and content effort. The discussion also looks at how AI is allowing individuals to build internal tools that previously required large development teams.

The episode is a mix of practical advice, experiments, and observations from real SEO work.

Topics covered: - What "Unicorn Clicks" are and why Google values them - How NavBoost measures user satisfaction and engagement signals - Why links still matter and how to think about a modern link graph - The difference between links that pass real value and links that get ignored - What the Google API leak revealed about ranking systems - How Google evaluates "content effort" and informational gain - Why brand signals and author entities are becoming more important - The role of seed sites and authority signals in link building - How referral traffic from backlinks can influence topical relevance - When digital PR works and when it stops moving rankings - Why some pages rank without obvious keyword optimization - How AI tools are helping SEOs build custom analysis systems - Practical ways small sites can compete without large budgets - How to build linkable assets and free tools that attract backlinks - What happens when sites publish large volumes of low-effort content - Why on-page SEO still multiplies the impact of links and traffic - Experiments showing how external traffic can influence rankings

Alejandro also discusses how someone starting from zero can approach SEO without expensive tools or large link building budgets. The focus is on building useful resources, improving high-value pages, and understanding how Google interprets user behavior.

⭐️ Get backlinks from Alejandro - Use code EDWARDBUILDS for 15% off your first order - https://getmelinks.com/ ⭐️ Alejandro Meyerhans on LinkedIn - https://www.linkedin.com/in/alexmeyerhans/ ⭐️ Alejandro Meyerhans on YouTube - https://www.youtube.com/@alexmeyerhansseo ⭐️ Alejandro's first time on the pod - https://www.youtube.com/watch?v=2SVpRAE9t40

💰 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 AI Changes Everything 00:52 Building Smarter Link Reports 03:38 Links for Google and LLMs 08:09 Seed Sites and Listicles 12:02 Link Graph Explained 15:54 Avoiding Algorithm Whiplash 23:06 API Leak and Patents 27:51 Content Effort Signal 32:22 PageRank and Linking Out 40:12 Footer Links and SpamBrain 42:10 Digital PR and Relevance 45:58 Low Budget Link Building 48:29 Source Authority Links 49:35 Healthline Link Spike 51:24 Natural Link Graph Mix 53:33 Free Tools First 90 Days SEO 57:15 Vibe Coding Platforms 59:51 AI For SEO Workflows 01:01:51 Bad SEO Advice Nuance 01:05:02 Future Authority Signals 01:08:44 Sites Hit Next Update 01:10:33 Traffic As Ranking Signal 01:14:01 Underrated Link Tactics 01:19:39 YMYL Ranking Strategy 01:27:42 One Thing Tomorrow 01:29:30 Navboost Quick Wins 01:31:36 Wrap Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#linkbuilding #backlinks #searchengineoptimization #digitalmarketing