185 - Dark Social vs. Dark Funnel | Demand Gen Live S2 x47
GTM Live
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Social Platforms Are a Good Option Right Now
There are times at the maturity of a social platform where if your buyers are there, you should definitely prioritize it. So because there's major organic reach, you have what you can capitalize way more. Then when you start getting into communities, groups, other things like that, you need not actually go in there. And so you're going to have, hopefully one, two, probably two or three, total content distribution channels,. For example, linked in, podcast, youtube content distribution channels. and then you probably have a handful of communities and things like that. I'll give you an example for us, dave gerhart's facebook group, revenue collective peak.
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