Jason Blum built one of Hollywood’s smartest businesses: make low-budget horror movies, give filmmakers room, pay talent on the back end, and let the hits carry the misses. It worked so well that it became a Harvard Business Review case study.
But the movie business that made that model work has changed: Theatrical is weaker, lots of people are making horror movies, studios are consolidating, and AI is the latest thing Hollywood is supposed to fear — or embrace.
So I sat down with Blum at a live Business Insider event in San Francisco to ask what still works. We talked about why his new Mummy movie is a very different bet than the movies that built Blumhouse, why he thinks consolidation is bad for Hollywood even if new buyers like Amazon and Apple help offset it, why he’d make AI disappear from moviemaking if he could — while still insisting his team learn how to use it — and what he learns from flops.
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