Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Outro

Hosts thank Kevin, note his book The Creative Nudge, and close the episode with sharing instructions & Ad break.

Play episode from 01:01:21
Transcript

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