Bloomberg Businessweek Weekend - July 28th, 2023
Bloomberg Businessweek
00:00
Success of Barbie Movie and Impact on Mattel's Sales
Discussion on the success of the recent Barbie movie and its impact on Mattel's sales and profit, highlighting their strategy of bringing Mattel toys to life and creating a cultural event. They address the high demand for movie-related merchandise and expect an uplift in Barbie sales. They also mention criticism from high-profile individuals and the potential for sequels and extended film franchises.
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Transcript
