195 - The Leading Metric Every Marketing Team Should be Optimizing For | Demand Gen Live S2 x51
GTM Live
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How Do You Approach Non Customers for Interviews?
The only reason that, if you approach them, that they think tat you're trying to sell them is if you actually are. The second thing that i'm pushing people to get to as quickly as possible is that it doesn't feel like an interview. And so it's weird to think about, but how do you have this type of like set up where you're interacting with the market and getting insights all the time, so you don't have to set up a formal interview?
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