197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
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What Is a High Performing Marketing Source Revenue?
Most companies don't have their sales force data structure right to actually do this. Bob: What is a high performing marketing source revenue percentage? It depends on your go to market motion, your a c v and your investment ation between marketing sales,. David: In a normal gross stage company with a product that's 30-100 k a c v, marketing should be contributing forty to 60 % of revenue.
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