Wordplay - The Writing Life of K.M. Weiland

In recent years, consumerism has taken an increasingly prominent place in entertainment. In the literary world, this has become most obvious in young adult fiction. What probably began as a harmless attempt by authors to bring a sense of realism and verisimilitude to their writing has been eagerly pounced upon by advertising firms who now pay producers and authors to feature their products in their stories. If generality is the death of the novel, then specificity, including the specificity of brand names, must bring it life.