The SaaS Revolution Show cover image

B2B Messaging and Cold Emailing, with Peep Laja (Wynter)

The SaaS Revolution Show

00:00

Marketing in Sas, What's the Hardest Thing About It?

The hardest thing about marketing in sas is taking on category giants. If you're a known brand, that's like up to an 18 x multiplier on the effectiveness of your advertising. And and ah, building mental availability - 95 % of the ar buyers out there are not looking for you. So most of your marketing should be cultivating that.

Play episode from 24:38
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app